PROJECT
Puma Hoops
Puma Hoops
WORK CATEGORIES
Motion, layout, experience, packaging, digital
Motion, layout, experience, packaging, digital
PROJECT DETAILS
PUMA basketball was dead for 20 years, but now it’s back. PUMA Hoops became the anti-establishment brand by giving the people the keys, stringing the pot, and creative DIY campaigns. I had the chance to work with the Nowadays Creative team to bring PUMA back at the center of basketball conversation, culture, creativity (and maybe even controversy).
PUMA basketball was dead for 20 years, but now it’s back. PUMA Hoops became the anti-establishment brand by giving the people the keys, stringing the pot, and creative DIY campaigns. I had the chance to work with the Nowadays Creative team to bring PUMA back at the center of basketball conversation, culture, creativity (and maybe even controversy).
